How many of you own an iPod? I’m sure many of us are proud owners of iPods, the portable media device that has become absolutely indispensable in our daily lives (well, at least for me!)
Since the release of the first generation iPods in 2001, iPods have become a global phenomenon, changing the music industry and constantly wowing consumers with their sleek designs and functions.
Despite the premium prices that Apple sets for iPods, consumers are still lapping up the stylish portable music player. Apple is one of the leading producers of mp3 players today and has managed to capture a substantial market share of the mp3 player industry. Why are consumers willing to forego cheaper alternatives for Apple iPods?
Here is an article that explains some reasons behind iPod’s success.(http://www.besttechie.net/2008/03/01/the-ipod-success-thank-the-marketing-department/) The writer argues that iPods are largely successful because of a marketing strategy that associated iPods as “cool” and a must have fashion accessory. Such measures have influenced consumer preferences and largely generated favourable demand for iPods. One of the marketing strategies included iPod advertisements that showed “a bunch of people dancing on a colored background.” And in case you have not seen such an ad…
There are many strategies Apple employ to make iPods a phenomenal success. Out of all these strategies, which do you think is the most important? (You may refer to the article or your own knowledge!)
Apple has also enjoyed much success in many other sectors. Not only has Apple managed to revive interest in its Mac computers, Apple’s forays into other areas such as the music and movie industry (iTunes) and smart phone industry (iPhones) are phenomenally successful. Do you think Apple has employed similar strategies in these areas?
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